000 00412 a2200157 4500
020 _a9781107646476(pb)
082 _a659.1 GOL/Cra
100 _aGoldenberg, Jacob
245 _aCracking the ad code
260 _aNew Delhi:
_bCambridge University Press;
_c2011
300 _av, 168 p.
_c24 cm.
500 _aIncludes index.
700 _aLevav, Amnon
700 _aMazursky, David
700 _aSolomon, Sorin
999 _c120441
_d120441