000 00339 a2200133 4500
999 _c129536
_d129536
020 _a0195667581(pb)
020 _a9780195667585
082 _a658.8 APT/Ser
100 _aApte, Govind
245 _aServices Marketing
260 _aNew Delhi:
_bOxford University Press,
_c2014.
300 _axi, 440 p.
_c24 cm.
500 _aIncludes index.