000 00429 a2200145 4500
999 _c131988
_d131988
020 _a9781138191709 (pb)
082 _a658.872 CHA-SMI
100 _aChaffey, Dave
245 _aDigital marketing excellence: planning, optimizing and integrating online marketing
250 _a5th ed.
260 _aOxon:
_bRoutledge,
_c2017.
300 _axxvii, 660p.;
_c28 cm.
500 _aIncludes glossary and index.
700 _aSmith, PR