| 000 | 00478nam a2200157 4500 | ||
|---|---|---|---|
| 999 |
_c133173 _d133173 |
||
| 020 | _a9789332557185 (pb) | ||
| 082 | _a658.8 KOT-KEL | ||
| 100 | _aKotler, Philip | ||
| 245 | _aMarketing management - 15th ed. (with supplement) | ||
| 250 | _a15th ed. | ||
| 260 |
_aNoida: _bPearson (I) Education Services; _c2020. |
||
| 300 |
_axxvi, 756, G-10p.; _c25 cm. |
||
| 500 | _aIncludes end notes, glossary and index. | ||
| 650 | _aMarketing management | ||
| 700 | _aKeller, Kevin Lane | ||