000 00577nam a2200181 4500
999 _c133178
_d133178
020 _a9789332587106 (pb)
082 _a658.8 KOT-KEL (Supl)
100 _aKotler, Philip
245 _aMarketing Management: Indian Cases
260 _aNoida:
_bPearson India Education Services Pvt. Ltd.;
_c2020.
300 _axvii, 23.6, E.7p.;
_c25 cm.
500 _aIncludes end-notes and references.
650 _aMarketing-Management
653 _aManagement, Marketing
700 _aKeller, Kevin Lane
700 _aGoenka, Varun
_eEdt.
700 _aBhattacharjee, Pradeep Kumar
_eEdt.