| 000 | 00557 a2200157 4500 | ||
|---|---|---|---|
| 020 | _a9789354600807 (pb) | ||
| 082 | _a659.1 BEL/Adv | ||
| 100 |
_aBlech, George E _eAuthor _97218 |
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| 245 | _aAdvertising and promotion an integrated marketing communications perspective | ||
| 250 | _612 ed. | ||
| 260 |
_aChennai: _bMc Graw hill eduaction private limited, _c2024. |
||
| 300 |
_a712, E-28p.; _c25*22 cm. |
||
| 650 |
_aMarketing communication perspectives _97219 |
||
| 700 |
_aBlech, Michael A _eAuthor _97220 |
||
| 700 |
_aPurani, Keyoor _eAuthor _97221 |
||
| 999 |
_c142754 _d142754 |
||