000 03024cam a2200493 i 4500
001 21782729
005 20250602112931.0
008 201030s2021 caua 001 0 eng d
010 _a 2020949366
015 _aGBC107274
_2bnb
016 7 _a020083165
_2Uk
020 _a9781529718515
020 _a1529718511
020 _a9781529718508
020 _a1529718503
035 _a(OCoLC)on1233318831
040 _aUKMGB
_beng
_cUKMGB
_erda
_dOCLCO
_dOCLCF
_dUKEHC
_dMUU
_dOCLCO
_dDLC
042 _alccopycat
050 0 0 _aHF5823
_b.H185 2021
082 0 4 _a659.1 MAC-MAC
_223
100 1 _aHackley, Christopher E.,
_eauthor.
_97277
245 1 0 _aAdvertising & promotion /
_cChris Hackley, Rungpaka Amy Hackley..
246 3 _aAdvertising and promotion
250 _aFifth edition
260 _aLos angeles:
_bSage,
_c2021.
300 _axiv, 404 pages :
_billustrations (colour) ;
_c24 cm
504 _aIncludes bibliographical references (pages 374-395) and index.
520 _a"Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: two brand new chapters on Social Media Advertising and Digital Advertising; commentary on how the COVID-19 pandemic has and will impact advertising; the evolving role of advertising agencies in the post digital era; and emerging forms of advertising and promotion, including the role of influencers." --Provided by publisher.
650 0 _aAdvertising.
_97278
650 0 _aAdvertising
_xSocial aspects.
_97279
650 0 _aSales promotion.
_97280
650 0 _aAdvertising
_xBrand name products.
_97281
650 7 _aBusiness and Management.
_2eflch
_97282
650 7 _aAdvertising.
_2fast
_97283
650 7 _aAdvertising
_xBrand name products.
_2fast
_97284
650 7 _aAdvertising
_xSocial aspects.
_2fast
_97285
650 7 _aSales promotion.
_2fast
_97286
650 7 _aBusiness and Management.
_2ukslc
_97287
700 1 _aHackley, Rungpaka Amy,
_eauthor.
_97288
776 0 8 _iOnline version:
_aHackley, Chris.
_tAdvertising and Promotion.
_b5th.
_dLondon : SAGE Publications Ltd, 2021
_z9781529756159
_w(OCoLC)1238670071
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
955 _brm05 2022-02-09 z-processor
_irm05 2022-02-17 to CMD Telework
955 _bxd13 2020-10-30
_axn11 2022-02-03 1 copy rec'd., to USASH
_arm04 2022-02-08 to SS
999 _c142774
_d142774