| 000 | 01232nam a22002535i 4500 | ||
|---|---|---|---|
| 001 | 23058407 | ||
| 005 | 20250605100818.0 | ||
| 008 | 230410s2023 cau 000 0 eng | ||
| 010 | _a 2023936165 | ||
| 020 | _a9781529623826 | ||
| 020 | _a9781529623819 | ||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 082 | _a658.872 TUT/Soc | ||
| 100 | 1 |
_aTuten, Tracy, _eauthor. _97307 |
|
| 245 | 1 | 0 |
_aSocial media marketing / _cTracy Tuten. |
| 250 | _aFifth. | ||
| 260 |
_aLondon: _bSage, _c2024. |
||
| 263 | _a2311 | ||
| 300 |
_a446p.; _c24*19 cm. |
||
| 520 | _a"The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, Lush Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA"-- | ||
| 906 |
_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 955 | _bxd04 2023-04-10 | ||
| 999 |
_c142786 _d142786 |
||