| 000 | 00698nam#a2200205ua#4500 | ||
|---|---|---|---|
| 999 |
_c89541 _d89541 |
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| 001 | GOACATREC89899 | ||
| 008 | 010222s2002 maua b 001 0 eng | ||
| 020 | 0 | 0 | _a0070486565 (pbk.) |
| 082 | _a658.5 LEH-WIN | ||
| 100 | 0 | 0 | _aLehmann, Donald R. |
| 245 | 0 | 0 | _aProduct Management - (3rd ed.) |
| 250 | 0 | 0 | _a(3rd ed.) |
| 260 | 0 | 0 |
_aNew Delhi: _bTata McGraw-Hill Publishing Co. Ltd.; _c2002 |
| 300 | 0 | 0 |
_axxv, 502p.; _b(pbk.) ill., tab.; _c24 cm |
| 440 | 0 | 0 | _aMcGraw-Hill/Irwin Series in Marketing |
| 504 | 0 | 0 | _aIncludes bibliographical references and indexes. |
| 650 | 0 | 0 | _aProduct-Management |
| 700 | 0 | 0 | _aWiner, Russell S. |
| 856 | 0 | 0 | _uhttp://www.loc.gov/catdir/description/mh021/2001030383.html |