000 00698nam#a2200205ua#4500
999 _c89541
_d89541
001 GOACATREC89899
008 010222s2002 maua b 001 0 eng
020 0 0 _a0070486565 (pbk.)
082 _a658.5 LEH-WIN
100 0 0 _aLehmann, Donald R.
245 0 0 _aProduct Management - (3rd ed.)
250 0 0 _a(3rd ed.)
260 0 0 _aNew Delhi:
_bTata McGraw-Hill Publishing Co. Ltd.;
_c2002
300 0 0 _axxv, 502p.;
_b(pbk.) ill., tab.;
_c24 cm
440 0 0 _aMcGraw-Hill/Irwin Series in Marketing
504 0 0 _aIncludes bibliographical references and indexes.
650 0 0 _aProduct-Management
700 0 0 _aWiner, Russell S.
856 0 0 _uhttp://www.loc.gov/catdir/description/mh021/2001030383.html