000			00642nam#a2200157ua#4500
001			GOACATREC91623
008			900330s1990 mau b 001 0 eng
245	0	0	_aGetting it right the second time : _cMichael Gershman. _bhow American ingenuity transformed forty-nine marketing failures into some of our most successful products /
100	0	0	_aGershman, Michael. _eAuthor
260	0	0	_bRoli Books., _aNew Delhi. : _c2000
020	0	0	_a817436238X :
300	0	0	_axxiii, 240 p. ; _c22 cm.
650	0	0	_aMarketing _xCase studies. _zUnited States
650	0	0	_aBrand name products _xCase studies. _x Marketing _zUnited States
504	0	0	_aIncludes index.
999			_c91227 _d91227