000			00687nam#a2200193ua#4500
001			GOACATREC94436
008			030203s2004 njua b 001 0 eng
245	0	0	_aIntegrated advertising, promotion & marketing communications / _cKenneth E. Clow, Donald Baack.
246	0	0	_aIntegrated advertising, promotion, and marketing communications
100	0	0	_aClow, Kenneth E. _eAuthor
250	0	0	_a2nd ed.
260	0	0	_b Prentice Hall, _aNew Delhi. : _c2004
020	0	0	_a8120324501
300	0	0	_axxvii, 538 p. : _bill. ; _c28 cm.
700	0	0	_aBaack, Donald.
650	0	0	_aCommunication in marketing.
650	0	0	_aAdvertising.
504	0	0	_aIncludes bibliographical references and indexes.
999			_c93999 _d93999