| 000 | 00804nam#a2200217ua#4500 | ||
|---|---|---|---|
| 001 | GOACATREC94494 | ||
| 008 | 991130s2000 nyu b 001 0 eng | ||
| 245 | 0 | 0 |
_aDifferentiate or die : _cJack Trout with Steve Rivkin. _bsurvival in our era of killer competition / |
| 856 | 0 | 0 | _uhttp://www.loc.gov/catdir/bios/wiley041/99059991.html |
| 856 | 0 | 0 | _uhttp://www.loc.gov/catdir/description/wiley032/99059991.html |
| 100 | 0 | 0 |
_aTrout, Jack. _eAuthor |
| 260 | 0 | 0 |
_bEast West Books, _aChennai : _c2002 |
| 020 | 0 | 0 | _a8186852913 |
| 300 | 0 | 0 |
_ax, 236 p. ; _c24 cm. |
| 700 | 0 | 0 |
_aRivkin, Steve, _d1947- |
| 650 | 0 | 0 | _aMarketing. |
| 650 | 0 | 0 |
_aAdvertising _xBrand name products. |
| 650 | 0 | 0 | _aBrand name products. |
| 650 | 0 | 0 | _aCompetition. |
| 504 | 0 | 0 | _aIncludes bibliographical references (p.213-217) and index. |
| 999 |
_c94059 _d94059 |
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