| 000 | 00537nam#a2200181ua#4500 | ||
|---|---|---|---|
| 001 | GOACATREC98877 | ||
| 008 | |||
| 245 | 0 | 0 |
_aIntegrated Advertising, Promotion, and Marketing Communications _cKenneth E. Clow |
| 100 | 0 | 0 |
_aClow, Kenneth E. _eAuthor |
| 250 | 0 | 0 | _a2nd ed. |
| 260 | 0 | 0 |
_bPrentice Hall of India _aNew Delhi _c2006 |
| 020 | 0 | 0 | _a8120324501 |
| 300 | 0 | 0 |
_axiii, 538p _c28cm |
| 700 | 0 | 0 | _aBaack, Donald |
| 650 | 0 | 0 | _aAdvertising |
| 650 | 0 | 0 | _aMarketing Communications |
| 504 | 0 | 0 | _aIncludes Credits, Name Index and Subject Index |
| 999 |
_c98359 _d98359 |
||