000			00659nam#a2200145ua#4500
001			GOACATREC99869
008			880427s1988 maua b 001 0 eng
245	0	0	_aThat's our new ad campaign-- ? : _cDick Wasserman. _ba handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads /
100	0	0	_aWasserman, Dick. _eAuthor
260	0	0	_bLexington Books, _aLexington, Mass. : _c1988
020	0	0	_a0669276685 (alk. paper)
300	0	0	_axv, 188 p. : _bill. ; _c25 cm.
650	0	0	_aAdvertising campaigns _xEvaluation.
504	0	0	_aIncludes bibliographies and index.
999			_c99324 _d99324