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Fundamentals of Selling

Futrell, Charles M.

Fundamentals of Selling Customers for life through service Charles M. Futrell - 11th ed. - Boston, NY McGraw-Hill 2009 - xxxiv; 648p 25 x20

Includes index includes, Exhibits, Appendix-A,B,C,D,E, Glossary-Terms, Credit- Photos, Index.

ISBN: 9780071285445

Subjects--Topical Terms:
Marketing

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