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Consumer behavior and marketing strategy

Peter, J. Paul

Consumer behavior and marketing strategy - 7th ed - New Delhi: Tata McGraw Hill Education Pvt. Ltd; 2011 - xvi, 579 p. 23 cm

Includes notes, glossary, name index and subject index.

ISBN: 9780070601581 0070601585

Dewey Class. No.: 658.8342 PET-OLS

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