Consumer behavior and marketing strategy (Record no. 112921)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00468 a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070601581 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070601585 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 PET-OLS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter, J. Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior and marketing strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Tata McGraw Hill Education Pvt. Ltd; |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 579 p. |
| Dimensions | 23 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes notes, glossary, name index and subject index. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olson, Jerry C. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_834200000000000_PETOLS |
| Koha itemnumber | 142665 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_834200000000000_PETOLS |
| Koha itemnumber | 142666 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks | 01/18/2013 | 470.00 | 5 | 10 | 658.8342 PET-OLS | 142869 | 09/11/2017 | 08/17/2017 | 01/18/2013 | Books | ||||
| Goa University Library | Goa University Library | General Stacks | 01/18/2013 | 470.00 | 658.8342 PET-OLS | 142868 | 01/18/2013 | 01/18/2013 | Books |