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International marketing - 15th ed.

Cateora, Philip R.

International marketing - 15th ed. - New Delhi: McGraw Hill Education (I) Pvt. Ltd; 2014 - xxxiii, 622 p. 24 cm.

Includes index.

ISBN: 9789339204464(pb)

Subjects--Topical Terms:
Export marketing
International business enterprises

Dewey Class. No.: 658.848 CAT/Int

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