Product management - 4th ed.
Lehmann, Donald R.
Product management - 4th ed. - New Delhi: McGraw Hill Education (I) Pvt. Ltd; 2016 - xvi, 494 p. 23 cm. - McGraw Hill / Irwin Series in Marketing .
Includes bibliographical references and index.
9780070603486(pb) 0070603480
Product management
658.5 LEH-WIN
Product management - 4th ed. - New Delhi: McGraw Hill Education (I) Pvt. Ltd; 2016 - xvi, 494 p. 23 cm. - McGraw Hill / Irwin Series in Marketing .
Includes bibliographical references and index.
9780070603486(pb) 0070603480
Product management
658.5 LEH-WIN