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Lehmann, Donald R.

Product management - 4th ed. - New Delhi: McGraw Hill Education (I) Pvt. Ltd; 2016 - xvi, 494 p. 23 cm. - McGraw Hill / Irwin Series in Marketing .

Includes bibliographical references and index.

9780070603486(pb) 0070603480


Product management

658.5 LEH-WIN

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