Product management - 4th ed.
by Lehmann, Donald R.
Additional authors:
Winer, Russell S.
Series:
McGraw Hill / Irwin Series in Marketing
Published by :
McGraw Hill Education (I) Pvt. Ltd;
(New Delhi:)
Physical details: xvi, 494 p. 23 cm.
ISBN:9780070603486(pb); 0070603480.
Subject(s):
Product management
Year: 2016
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Includes bibliographical references and index.
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