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Digital marketing excellence: planning, optimizing and integrating online marketing

Chaffey, Dave

Digital marketing excellence: planning, optimizing and integrating online marketing - 5th ed. - Oxon: Routledge, 2017. - xxvii, 660p.; 28 cm.

Includes glossary and index.

ISBN: 9781138191709 (pb)

Dewey Class. No.: 658.872 CHA-SMI

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