Digital marketing excellence: planning, optimizing and integrating online marketing (Record no. 131988)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00429 a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138191709 (pb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 CHA-SMI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaffey, Dave |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing excellence: planning, optimizing and integrating online marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxon: |
| Name of publisher, distributor, etc | Routledge, |
| Date of publication, distribution, etc | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 660p.; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary and index. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Smith, PR |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_872000000000000_CHASMI |
| Koha itemnumber | 176838 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Goa University Library | Goa University Library | General Stacks | 12/11/2019 | 1 | 658.872 CHA-SMI | 178273 | 05/09/2024 | 05/06/2024 | 12/11/2019 | Books |