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Marketing research : A global outlook

Kumar, V

Marketing research : A global outlook - New delhi: Sage publication pvt ltd, 2015. - xxv, 517, I 10p.; 24 x 18 cm.

Include index

ISBN: 9789351502487 (pb)

Subjects--Topical Terms:
Survey research
Scale development
Marketing research

Dewey Class. No.: 658.83 KUM/Mar

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