Marketing research : A global outlook (Record no. 137036)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00448 a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351502487 (pb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 KUM/Mar |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : A global outlook |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New delhi: |
| Name of publisher, distributor, etc | Sage publication pvt ltd, |
| Date of publication, distribution, etc | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 517, I 10p.; |
| Dimensions | 24 x 18 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Include index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Survey research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Scale development |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_830000000000000_KUM_MAR |
| Koha itemnumber | 183511 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Goa University Library | Goa University Library | General Stacks | 06/01/2022 | 495.00 | 658.83 KUM/Mar | 182257 | 06/01/2022 | 06/01/2022 | Books |