Involving customers in new service development /
Edvardsson, Bo
Involving customers in new service development / editors, Bo Edvardsson ... [et al.]. - London : Hackensack, NJ ; London : Imperial College Press ; Distributed by World Scientific Publishing Co., c2006. - viii, 323 p. : ill. ; 24 cm. - Series on technology management ; v. 11 .
Includes bibliographical references and index.
1860946690 9781860946691
2006045832
New products--Management.
Customer relations.
Service industries--Management.
Creative ability in business.
HF5415.153 / .I586 2006
658.575 EDV/Inv
Involving customers in new service development / editors, Bo Edvardsson ... [et al.]. - London : Hackensack, NJ ; London : Imperial College Press ; Distributed by World Scientific Publishing Co., c2006. - viii, 323 p. : ill. ; 24 cm. - Series on technology management ; v. 11 .
Includes bibliographical references and index.
1860946690 9781860946691
2006045832
New products--Management.
Customer relations.
Service industries--Management.
Creative ability in business.
HF5415.153 / .I586 2006
658.575 EDV/Inv