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Advertising and promotion an integrated marketing communications perspective

Blech, George E

Advertising and promotion an integrated marketing communications perspective - - Chennai: Mc Graw hill eduaction private limited, 2024. - 712, E-28p.; 25*22 cm.

ISBN: 9789354600807 (pb)

Subjects--Topical Terms:
Marketing communication perspectives

Dewey Class. No.: 659.1 BEL/Adv

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