Advertising and promotion an integrated marketing communications perspective (Record no. 142754)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00557 a2200157 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789354600807 (pb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 BEL/Adv |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blech, George E |
| Relator term | Author |
| 9 (RLIN) | 7218 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion an integrated marketing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Linkage | 12 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chennai: |
| Name of publisher, distributor, etc | Mc Graw hill eduaction private limited, |
| Date of publication, distribution, etc | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 712, E-28p.; |
| Dimensions | 25*22 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing communication perspectives |
| 9 (RLIN) | 7219 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Blech, Michael A |
| Relator term | Author |
| 9 (RLIN) | 7220 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani, Keyoor |
| Relator term | Author |
| 9 (RLIN) | 7221 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BEL_ADV |
| Koha itemnumber | 193387 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Goa University Library | Goa University Library | General Stacks | 05/30/2025 | 659.1 BEL/Adv | 191008 | 05/30/2025 | 05/30/2025 | Books |