Services marketing : Integrating customer focus across the firm
Zeithaml, Valarie
Services marketing : Integrating customer focus across the firm - 3rd ed - New Delhi Tata McGraw Hill 2003
0070530424
Service industries - marketing
Customer services
Services marketing : Integrating customer focus across the firm - 3rd ed - New Delhi Tata McGraw Hill 2003
0070530424
Service industries - marketing
Customer services