Handbook of marketing scales : Multi-item measures for marketing and consumer behavior research
Bearden, William
Handbook of marketing scales : Multi-item measures for marketing and consumer behavior research - Newbury Park Sage Publications 1993
0803951558
Marketing research
Consumer behavior
Handbook of marketing scales : Multi-item measures for marketing and consumer behavior research - Newbury Park Sage Publications 1993
0803951558
Marketing research
Consumer behavior