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Handbook of marketing scales : Multi-item measures for marketing and consumer behavior research (Record no. 83907)

MARC details
000 -LEADER
fixed length control field	00531nam#a2200193ua#4500
001 - CONTROL NUMBER
control field	GOACATREC83983
900 00 - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal name	20031113
901 00 - LOCAL DATA ELEMENT A, LDA (RLIN)
a	ENG
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0803951558
245 00 - TITLE STATEMENT
Title	Handbook of marketing scales : Multi-item measures for marketing and consumer behavior research
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name	Bearden, William
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name	Netemeyer, Richard
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name	Mobley, Mary
902 00 - LOCAL DATA ELEMENT B, LDB (RLIN)
a	658.83
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing research
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Consumer behavior
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a	95260
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Newbury Park
Name of publisher, distributor, etc	Sage Publications
Date of publication, distribution, etc	1993
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_830000000000000_BEAHAN
Koha itemnumber	91887

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date checked out	Price effective from	Koha item type
				Goa University Library	Goa University Library	General Stacks 2	04/15/2004	2	6	658.83 BEA/Han	095260	01/02/2015	10/09/2014	02/20/2012	Books