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Marketing planning & strategy :

Jain, Subhash C., 1942-

Marketing planning & strategy : casebook / Marketing planning and strategy Subhash C. Jain. - 6th ed. - Australia : Thomson/South-Western College Pub., 2004 - xviii, 925 p. : ill. ; 24 cm.

Companion to: Marketing planning & strategy. 6th ed. 2000.

Includes bibliographical references.

ISBN: 9812542620

Subjects--Topical Terms:
Marketing--Management--Case studies.

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