MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00661nam#a2200181ua#4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
GOACATREC88812 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
000501s2001 at a b 000 0 eng |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing planning & strategy : |
| Statement of responsibility, etc |
Subhash C. Jain. |
| Remainder of title |
casebook / |
| 246 00 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing planning and strategy |
| 100 00 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jain, Subhash C., |
| Dates associated with a name |
1942- |
| Relator term |
Author |
| 250 00 - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Thomson/South-Western College Pub., |
| Place of publication, distribution, etc |
Australia : |
| Date of publication, distribution, etc |
2004 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9812542620 |
| 300 00 - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 925 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references. |
| 500 00 - GENERAL NOTE |
|---|
| General note |
Companion to: Marketing planning & strategy. 6th ed. 2000. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_800000000000000_JAIMAR |
| Koha itemnumber |
96835 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_800000000000000_JAIMAR |
| Koha itemnumber |
96836 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_800000000000000_JAIMAR |
| Koha itemnumber |
96837 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_800000000000000_JAIMAR |
| Koha itemnumber |
96838 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_800000000000000_JAIMAR |
| Koha itemnumber |
96839 |
