Advertising and promotion :
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th ed. - New Delhi : Tata McGraw-Hill, 2004 - xxvi, 779, [67] p. : col. ill. ; 28 cm. - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. EN1-EN25) and index.
0070581940
Advertising.
Sales promotion.
Communication in marketing.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th ed. - New Delhi : Tata McGraw-Hill, 2004 - xxvi, 779, [67] p. : col. ill. ; 28 cm. - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. EN1-EN25) and index.
0070581940
Advertising.
Sales promotion.
Communication in marketing.