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Advertising and promotion :

by Belch, George E.

Additional authors: Belch, Michael A.

Series: The McGraw-Hill/Irwin series in marketing Published by : Tata McGraw-Hill, (New Delhi :) Physical details: xxvi, 779, [67] p. : col. ill. ; 28 cm. ISBN:0070581940.

Subject(s): Advertising. | Sales promotion. | Communication in marketing.

Year: 2004

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Goa University Library MBA Book Bank	659.1 BEL-BEL (Browse shelf (Opens below))	Available		108369

Includes bibliographical references (p. EN1-EN25) and index.

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