Goa University
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Advertising and promotion : George E. Belch & Michael A. Belch. an integrated marketing communications perspective /

By: Contributor(s): Material type: TextTextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Tata McGraw-Hill, New Delhi : 2004Edition: 6th edDescription: xxvi, 779, [67] p. : col. ill. ; 28 cmISBN:
  • 0070581940
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Item type Current library Call number Status Date due Barcode
Books Books Goa University Library MBA Book Bank 659.1 BEL-BEL (Browse shelf(Opens below)) Available 108369

Includes bibliographical references (p. EN1-EN25) and index.

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