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Advertising and promotion :

by Belch, George E.
Additional authors: Belch, Michael A.
Series: The McGraw-Hill/Irwin series in marketing Published by : Tata McGraw-Hill, (New Delhi :) Physical details: xxvi, 779, [67] p. : col. ill. ; 28 cm. ISBN:0070581940. Year: 2004
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Item type Current location Call number Status Date due Barcode
Books Books Goa University Library
MBA Book Bank
659.1 BEL-BEL (Browse shelf) Available 108369

Includes bibliographical references (p. EN1-EN25) and index.

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