Advertising and promotion :
Additional authors: Belch, Michael A.Series: The McGraw-Hill/Irwin series in marketing Published by : Tata McGraw-Hill, (New Delhi :) Physical details: xxvi, 779,  p. : col. ill. ; 28 cm. ISBN:0070581940.
Subject(s): Advertising. | Sales promotion. | Communication in marketing.Year: 2004
|Item type||Current library||Call number||Status||Date due||Barcode|
|Books||Goa University Library MBA Book Bank||659.1 BEL-BEL (Browse shelf (Opens below))||Available||108369|
Includes bibliographical references (p. EN1-EN25) and index.
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