Advertising and promotion : George E. Belch & Michael A. Belch. an integrated marketing communications perspective /

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Material type: Text

TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Tata McGraw-Hill, New Delhi : 2004Edition: 6th edDescription: xxvi, 779, [67] p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Goa University Library MBA Book Bank	659.1 BEL-BEL (Browse shelf(Opens below))	Available		108369

Includes bibliographical references (p. EN1-EN25) and index.

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