Advertising and promotion :
Additional authors:
Belch, Michael A.
Series:
The McGraw-Hill/Irwin series in marketing
Published by :
Tata McGraw-Hill,
(New Delhi :)
Physical details: xxvi, 779, [67] p. : col. ill. ; 28 cm.
ISBN:0070581940.
Year: 2004
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
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Goa University Library MBA Book Bank | 659.1 BEL-BEL (Browse shelf (Opens below)) | Available | 108369 |
Includes bibliographical references (p. EN1-EN25) and index.
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