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Cross-cultural business behavior :

Gesteland, Richard R.

Cross-cultural business behavior : marketing, negotiating, and managing across cultures / Richard R. Gesteland. - New Delhi Viva Books Pvt. Ltd., 2004 - 282 p. ; 24 cm.

Includes bibliographical references.

ISBN: 8176494747

Subjects--Topical Terms:
Business etiquette.
Export marketing.
Intercultural communication.
Negotiation in business.
National characteristics.

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