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Offensive marketing, or, How to make your competitors followers,

Davidson, J. H. 1935-

Offensive marketing, or, How to make your competitors followers, Offensive marketing How to make your competitors followers [by] J. H. Davidson; foreword by Anthony J. F. O'Reilly. - London, Penguin Books, 1987 - xii, 308 p. 20 cm.

Includes bibliographical references.

ISBN: 0140091173

Subjects--Topical Terms:
Marketing.

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