Offensive marketing, or, How to make your competitors followers, (Record no. 90305)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00613nam#a2200169ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC90684 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 721011s1972 enk b 001 0 eng |
| 245 00 - TITLE STATEMENT | |
| Title | Offensive marketing, or, How to make your competitors followers, |
| Statement of responsibility, etc | [by] J. H. Davidson; foreword by Anthony J. F. O'Reilly. |
| 246 00 - VARYING FORM OF TITLE | |
| Title proper/short title | Offensive marketing |
| 246 00 - VARYING FORM OF TITLE | |
| Title proper/short title | How to make your competitors followers |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Davidson, J. H. |
| Fuller form of name | (J. Hugh), |
| Dates associated with a name | 1935- |
| Relator term | Author |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Penguin Books, |
| Place of publication, distribution, etc | London, |
| Date of publication, distribution, etc | 1987 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0140091173 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xii, 308 p. |
| Dimensions | 20 cm. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_DAVOFF |
| Koha itemnumber | 99974 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks 2 | 04/08/2006 | 658.8 DAV/Off | 108437 | 02/20/2012 | 02/20/2012 | Books |