Getting it right the second time :
Gershman, Michael.
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / Michael Gershman. - New Delhi. : Roli Books., 2000 - xxiii, 240 p. ; 22 cm.
Includes index.
817436238X :
Marketing--Case studies.--United States
Brand name products--Case studies.-- Marketing--United States
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / Michael Gershman. - New Delhi. : Roli Books., 2000 - xxiii, 240 p. ; 22 cm.
Includes index.
817436238X :
Marketing--Case studies.--United States
Brand name products--Case studies.-- Marketing--United States