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Getting it right the second time : (Record no. 91227)

MARC details
000 -LEADER
fixed length control field	00642nam#a2200157ua#4500
001 - CONTROL NUMBER
control field	GOACATREC91623
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	900330s1990 mau b 001 0 eng
245 00 - TITLE STATEMENT
Title	Getting it right the second time :
Statement of responsibility, etc	Michael Gershman.
Remainder of title	how American ingenuity transformed forty-nine marketing failures into some of our most successful products /
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name	Gershman, Michael.
Relator term	Author
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc	Roli Books.,
Place of publication, distribution, etc	New Delhi. :
Date of publication, distribution, etc	2000
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	817436238X :
300 00 - PHYSICAL DESCRIPTION
Extent	xxiii, 240 p. ;
Dimensions	22 cm.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
General subdivision	Case studies.
Geographic subdivision	United States
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Brand name products
General subdivision	Case studies.
--	Marketing
Geographic subdivision	United States
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes index.
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800973000000000_GERGET
Koha itemnumber	101059

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				Goa University Library	Goa University Library	MBA Book Bank	07/12/2006		658.800973 GER/Get	108862	02/20/2012	02/20/2012	Books