Marketing /
Etzel, Michael J.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 13th ed. - New Delhi : Tata McGraw-Hill 2006 - xxvii, 735 p : ill. ; 24 cm.
Includes glossary and indexes.
0070600902 (alk. paper)
Marketing.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 13th ed. - New Delhi : Tata McGraw-Hill 2006 - xxvii, 735 p : ill. ; 24 cm.
Includes glossary and indexes.
0070600902 (alk. paper)
Marketing.