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Big brands, big trouble :

Trout, Jack.

Big brands, big trouble : lessons learned the hard way / Jack Trout. - Chennai : East West Book (Madras) Pvt. Ltd.,, - x, 223 p. ; 24 cm.

Includes index.

includes index

ISBN: 8186852816

Subjects--Topical Terms:
Brand name products.
Success in business.
Competition.

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