Big brands, big trouble : (Record no. 93594)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00773nam#a2200217ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC94034 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020206s2001 nyu 001 0 eng d |
| 245 00 - TITLE STATEMENT | |
| Title | Big brands, big trouble : |
| Statement of responsibility, etc | Jack Trout. |
| Remainder of title | lessons learned the hard way / |
| 856 00 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/bios/wiley043/2002265702.html">http://www.loc.gov/catdir/bios/wiley043/2002265702.html</a> |
| 856 00 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/wiley035/2002265702.html">http://www.loc.gov/catdir/description/wiley035/2002265702.html</a> |
| 856 00 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/wiley022/2002265702.html">http://www.loc.gov/catdir/toc/wiley022/2002265702.html</a> |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack. |
| Relator term | Author |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | East West Book (Madras) Pvt. Ltd.,, |
| Place of publication, distribution, etc | Chennai : |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8186852816 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | x, 223 p. ; |
| Dimensions | 24 cm. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Success in business. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Competition. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | includes index |
| 500 00 - GENERAL NOTE | |
| General note | Includes index. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_827000000000000_TROBIG |
| Koha itemnumber | 104898 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | MBA Book Bank | 06/28/2007 | 658.827 TRO/Big | 108540 | 02/20/2012 | 02/20/2012 | Books |