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Differentiate or die :

Trout, Jack.

Differentiate or die : survival in our era of killer competition / Jack Trout with Steve Rivkin. - Chennai : East West Books, 2002 - x, 236 p. ; 24 cm.

Includes bibliographical references (p.213-217) and index.

ISBN: 8186852913

Subjects--Topical Terms:
Marketing.
Advertising--Brand name products.
Brand name products.
Competition.

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