Differentiate or die : (Record no. 94059)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00804nam#a2200217ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC94494 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 991130s2000 nyu b 001 0 eng |
| 245 00 - TITLE STATEMENT | |
| Title | Differentiate or die : |
| Statement of responsibility, etc | Jack Trout with Steve Rivkin. |
| Remainder of title | survival in our era of killer competition / |
| 856 00 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/bios/wiley041/99059991.html">http://www.loc.gov/catdir/bios/wiley041/99059991.html</a> |
| 856 00 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/wiley032/99059991.html">http://www.loc.gov/catdir/description/wiley032/99059991.html</a> |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack. |
| Relator term | Author |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | East West Books, |
| Place of publication, distribution, etc | Chennai : |
| Date of publication, distribution, etc | 2002 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8186852913 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | x, 236 p. ; |
| Dimensions | 24 cm. |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rivkin, Steve, |
| Dates associated with a name | 1947- |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Brand name products. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Competition. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p.213-217) and index. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_TRORIV |
| Koha itemnumber | 105499 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | MBA Book Bank | 08/25/2007 | 658.8 TRO-RIV | 108524 | 02/20/2012 | 02/20/2012 | Books |