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Marketing Strategy: A Decision-Focused Approach

Walker, Orville C.

Marketing Strategy: A Decision-Focused Approach Orville C. Walker - 5th Ed - New Delhi Tata Mcgrawhill 2006 - xx, 346 25cm - McGraw Hill/Irwin Series In Marketing .

Includes Subject Index

ISBN: 0072961902

Subjects--Topical Terms:
Marketing-Management

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