That's our new ad campaign-- ? :
Wasserman, Dick.
That's our new ad campaign-- ? : a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads / Dick Wasserman. - Lexington, Mass. : Lexington Books, 1988 - xv, 188 p. : ill. ; 25 cm.
Includes bibliographies and index.
0669276685 (alk. paper)
Advertising campaigns--Evaluation.
That's our new ad campaign-- ? : a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads / Dick Wasserman. - Lexington, Mass. : Lexington Books, 1988 - xv, 188 p. : ill. ; 25 cm.
Includes bibliographies and index.
0669276685 (alk. paper)
Advertising campaigns--Evaluation.