That's our new ad campaign-- ? : (Record no. 99324)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00659nam#a2200145ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC99869 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 880427s1988 maua b 001 0 eng |
| 245 00 - TITLE STATEMENT | |
| Title | That's our new ad campaign-- ? : |
| Statement of responsibility, etc | Dick Wasserman. |
| Remainder of title | a handy guide for CEOs, presidents, ad managers, account executives, art directors, copywriters, students, and anybody else who wants to learn how to create better ads / |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wasserman, Dick. |
| Relator term | Author |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Lexington Books, |
| Place of publication, distribution, etc | Lexington, Mass. : |
| Date of publication, distribution, etc | 1988 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0669276685 (alk. paper) |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xv, 188 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising campaigns |
| General subdivision | Evaluation. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and index. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_113000000000000_WASTHA |
| Koha itemnumber | 114089 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks 2 | 12/18/2009 | 659.113 WAS/Tha | 095212 | 02/20/2012 | 02/20/2012 | Books |