The four pillars of profit - driven marketing (Record no. 102001)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00537nam#a2200169ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC102567 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 245 00 - TITLE STATEMENT | |
| Title | The four pillars of profit - driven marketing |
| Statement of responsibility, etc | Leslie H. Moeller |
| Remainder of title | How to maximize creativity, accoutability, and ROI |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moeller, Leslie H. |
| Relator term | Author |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata McGraw-Hill, |
| Place of publication, distribution, etc | New Delhi: |
| Date of publication, distribution, etc | 2009 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070147010 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | v, 232 p.: |
| Other physical details | ill.; |
| Dimensions | 21 cm. |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Landry, Edward C. |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kinni, Theodore |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Profit-driven |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incudes Index. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_MOEFOU |
| Koha itemnumber | 117387 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | MBA Book Bank | 05/04/2010 | 658.8 MOE/Fou | 127370 | 02/20/2012 | 02/20/2012 | Books |