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Consumer Behaviour : (Record no. 108967)

MARC details
000 -LEADER
fixed length control field	00552 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780070682160
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8342 HAW/Con
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Hawkins, Del I.
245 ## - TITLE STATEMENT
Title	Consumer Behaviour :
Remainder of title	building marketing strategy
Statement of responsibility, etc	Del I. Hawkins, David L.Mothersbaugh, and Amit Mookerjee
250 ## - EDITION STATEMENT
Edition statement	11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New Delhi,
Name of publisher, distributor, etc	Tata McGraw Hill Education Pvt. Ltd.;
Date of publication, distribution, etc	2010.
300 ## - PHYSICAL DESCRIPTION
Extent	xxix, 866 p.
Dimensions	24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Consumer behaviour
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing strategy
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Mothersbaugh, David L.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Mookerjee, Amit
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_834200000000000_HAWCON
Koha itemnumber	127681
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_834200000000000_HAWCON
Koha itemnumber	127682
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_834200000000000_HAWCON
Koha itemnumber	127683
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_834200000000000_HAWCON
Koha itemnumber	127684
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_834200000000000_HAWCON
Koha itemnumber	127685
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_834200000000000_HAWCON
Koha itemnumber	127686
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_834200000000000_HAWCON
Koha itemnumber	127687
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_834200000000000_HAWCON
Koha itemnumber	127688
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_834200000000000_HAWCON
Koha itemnumber	127689
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_834200000000000_HAWCON
Koha itemnumber	127690
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_834200000000000_HAWCON
Koha itemnumber	127691
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_834200000000000_HAWCON
Koha itemnumber	127692
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_834200000000000_HAWCON
Koha itemnumber	127693
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_834200000000000_HAWCON
Koha itemnumber	127694
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_834200000000000_HAWCON
Koha itemnumber	127695
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_834200000000000_HAWCON
Koha itemnumber	127696
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_834200000000000_HAWCON
Koha itemnumber	127697
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_834200000000000_HAWCON
Koha itemnumber	127698
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_834200000000000_HAWCON
Koha itemnumber	127699
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_834200000000000_HAWCON
Koha itemnumber	127700

Holdings
Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Date last borrowed	Checked out
Goa University Library	Goa University Library	MBA Book Bank	04/12/2012		658.8342 HAW/Con	138089	04/12/2012	04/12/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	04/12/2012	7	658.8342 HAW/Con	138090	04/05/2024	04/12/2012	Books	11/28/2023
Goa University Library	Goa University Library	MBA Book Bank	04/12/2012	4	658.8342 HAW/Con	138091	05/08/2024	04/12/2012	Books	11/30/2023
Goa University Library	Goa University Library	MBA Book Bank	04/12/2012		658.8342 HAW/Con	138092	04/12/2012	04/12/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	04/12/2012	1	658.8342 HAW/Con	138093	07/21/2017	04/12/2012	Books	07/21/2017	07/21/2018
Goa University Library	Goa University Library	MBA Book Bank	04/12/2012		658.8342 HAW/Con	138094	04/12/2012	04/12/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	04/12/2012		658.8342 HAW/Con	138095	04/12/2012	04/12/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	04/12/2012	2	658.8342 HAW/Con	138096	05/08/2024	04/12/2012	Books	11/30/2023
Goa University Library	Goa University Library	MBA Book Bank	04/12/2012	4	658.8342 HAW/Con	138097	12/22/2023	04/12/2012	Books	12/22/2023	12/21/2024
Goa University Library	Goa University Library	MBA Book Bank	04/12/2012		658.8342 HAW/Con	138098	04/12/2012	04/12/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	04/12/2012	2	658.8342 HAW/Con	138099	05/09/2024	04/12/2012	Books	11/29/2023
Goa University Library	Goa University Library	MBA Book Bank	04/12/2012		658.8342 HAW/Con	138100	07/23/2018	04/12/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	04/12/2012	2	658.8342 HAW/Con	138101	05/27/2024	04/12/2012	Books	12/22/2023
Goa University Library	Goa University Library	MBA Book Bank	04/12/2012	4	658.8342 HAW/Con	138102	10/27/2020	04/12/2012	Books	10/27/2020	10/27/2021
Goa University Library	Goa University Library	MBA Book Bank	04/12/2012	2	658.8342 HAW/Con	138103	05/08/2024	04/12/2012	Books	11/30/2023
Goa University Library	Goa University Library	MBA Book Bank	04/12/2012	4	658.8342 HAW/Con	138104	05/08/2024	04/12/2012	Books	11/29/2023
Goa University Library	Goa University Library	MBA Book Bank	04/12/2012	3	658.8342 HAW/Con	138105	06/03/2024	04/12/2012	Books	08/22/2022
Goa University Library	Goa University Library	MBA Book Bank	04/12/2012	2	658.8342 HAW/Con	138106	07/12/2018	04/12/2012	Books	07/12/2018	07/12/2019
Goa University Library	Goa University Library	MBA Book Bank	04/12/2012	4	658.8342 HAW/Con	138107	05/08/2024	04/12/2012	Books	11/30/2023
Goa University Library	Goa University Library	MBA Book Bank	04/12/2012		658.8342 HAW/Con	138108	04/12/2012	04/12/2012	Books

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