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Marketing management - 15th ed. (with supplement) (Record no. 133173)

MARC details
000 -LEADER
fixed length control field	00478nam a2200157 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789332557185 (pb)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 KOT-KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip
245 ## - TITLE STATEMENT
Title	Marketing management - 15th ed. (with supplement)
250 ## - EDITION STATEMENT
Edition statement	15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Noida:
Name of publisher, distributor, etc	Pearson (I) Education Services;
Date of publication, distribution, etc	2020.
300 ## - PHYSICAL DESCRIPTION
Extent	xxvi, 756, G-10p.;
Dimensions	25 cm.
500 ## - GENERAL NOTE
General note	Includes end notes, glossary and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Keller, Kevin Lane
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
Koha itemnumber	178177
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
Koha itemnumber	178184
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
Koha itemnumber	178185
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
Koha itemnumber	178186
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
Koha itemnumber	178220
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
Koha itemnumber	180047
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
Koha itemnumber	180049
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
Koha itemnumber	180051
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
Koha itemnumber	180073
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
Koha itemnumber	180080
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
Koha itemnumber	180083
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
Koha itemnumber	180085
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
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952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	658_800000000000000_KOTKEL
Koha itemnumber	180096

Holdings
Source of classification or shelving scheme	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Total Checkouts	Full call number	Barcode	Date last seen	Date last borrowed	Price effective from	Koha item type	Checked out	Total Renewals
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	1	658.8 KOT-KEL	180168	12/08/2023	09/13/2023	02/04/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	6	658.8 KOT-KEL	180170	12/20/2023	07/28/2023	02/04/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	2	658.8 KOT-KEL	180172	09/20/2024	09/09/2022	02/04/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	3	658.8 KOT-KEL	180174	12/22/2023	07/31/2023	02/04/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	3	658.8 KOT-KEL	180176	03/26/2024	07/26/2023	02/04/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	1	658.8 KOT-KEL	180178	02/06/2020	02/06/2020	02/04/2020	Books	02/05/2021
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	4	658.8 KOT-KEL	180180	02/22/2024	09/13/2023	02/04/2020	Books		1
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	3	658.8 KOT-KEL	180182	06/25/2024	07/26/2023	02/04/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	5	658.8 KOT-KEL	180184	01/01/2024	07/24/2023	02/04/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	5	658.8 KOT-KEL	180186	12/11/2023	12/05/2023	02/04/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	5	658.8 KOT-KEL	180188	09/16/2023	09/05/2023	02/04/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	2	658.8 KOT-KEL	180190	12/20/2023	09/15/2023	02/04/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	3	658.8 KOT-KEL	180192	04/01/2024	07/28/2023	02/04/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	3	658.8 KOT-KEL	180194	12/21/2023	07/27/2023	02/04/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	4	658.8 KOT-KEL	180196	05/18/2024	07/31/2023	02/04/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	1	658.8 KOT-KEL	180198	02/11/2020	02/11/2020	02/04/2020	Books	02/10/2021
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	4	658.8 KOT-KEL	180200	07/29/2024	09/05/2022	02/04/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	4	658.8 KOT-KEL	180202	07/03/2024	07/26/2023	02/04/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	2	658.8 KOT-KEL	180204	05/23/2024	09/10/2022	02/04/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	5	658.8 KOT-KEL	180206	01/19/2024	07/26/2023	02/04/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	2	658.8 KOT-KEL	180208	09/16/2023	09/16/2023	02/04/2020	Books	09/16/2024
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00		658.8 KOT-KEL	180210	02/04/2020		02/04/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	1	658.8 KOT-KEL	180212	02/10/2020	02/10/2020	02/04/2020	Books	02/09/2021
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	3	658.8 KOT-KEL	180214	09/13/2023	09/13/2023	02/04/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	MBA Book Bank	02/04/2020	950.00	2	658.8 KOT-KEL	180216	07/27/2023	07/27/2023	02/04/2020	Books	07/26/2024
Dewey Decimal Classification	Goa University Library	Goa University Library	IMBA Book Bank (HTT)	05/15/2020	950.00		658.8 KOT-KEL	180797	05/15/2020		05/15/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	IMBA Book Bank (HTT)	05/15/2020	950.00		658.8 KOT-KEL	180799	05/15/2020		05/15/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	IMBA Book Bank (HTT)	05/15/2020	950.00		658.8 KOT-KEL	180801	05/15/2020		05/15/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	IMBA Book Bank (HTT)	05/15/2020	950.00		658.8 KOT-KEL	180803	05/15/2020		05/15/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	IMBA Book Bank (HTT)	05/15/2020	950.00		658.8 KOT-KEL	180805	05/15/2020		05/15/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	IMBA Book Bank (HTT)	05/15/2020	950.00		658.8 KOT-KEL	180807	05/15/2020		05/15/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	IMBA Book Bank (HTT)	05/15/2020	950.00		658.8 KOT-KEL	180809	05/15/2020		05/15/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	IMBA Book Bank (HTT)	05/15/2020	950.00		658.8 KOT-KEL	180811	05/15/2020		05/15/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	IMBA Book Bank (HTT)	05/15/2020	950.00		658.8 KOT-KEL	180813	05/15/2020		05/15/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	IMBA Book Bank (HTT)	05/15/2020	950.00		658.8 KOT-KEL	180815	05/15/2020		05/15/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	IMBA Book Bank (HTT)	05/15/2020	950.00		658.8 KOT-KEL	180817	05/15/2020		05/15/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	IMBA Book Bank (HTT)	05/15/2020	950.00		658.8 KOT-KEL	180819	05/15/2020		05/15/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	IMBA Book Bank (HTT)	05/15/2020	950.00		658.8 KOT-KEL	180821	05/15/2020		05/15/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	IMBA Book Bank (HTT)	05/15/2020	950.00		658.8 KOT-KEL	180823	05/15/2020		05/15/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	IMBA Book Bank (HTT)	05/15/2020	950.00	3	658.8 KOT-KEL	180825	01/19/2024	07/26/2023	05/15/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	IMBA Book Bank (HTT)	05/15/2020	950.00		658.8 KOT-KEL	180827	05/15/2020		05/15/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	IMBA Book Bank (HTT)	05/15/2020	950.00		658.8 KOT-KEL	180829	05/15/2020		05/15/2020	Books
Dewey Decimal Classification	Goa University Library	Goa University Library	IMBA Book Bank (HTT)	05/15/2020	950.00	3	658.8 KOT-KEL	180831	01/19/2024	07/26/2023	05/15/2020	Books		2
Dewey Decimal Classification	Goa University Library	Goa University Library	IMBA Book Bank (HTT)	05/15/2020	950.00		658.8 KOT-KEL	180833	05/15/2020		05/15/2020	Books

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